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We design digital products from zero.

Phigraph is a design & technology studio. We turn rough briefs into products people run their business on — and then help them grow with branding, websites and marketing.

Start a project See our work
  • Product design
  • UI/UX
  • Design systems
  • Branding
  • Web & apps
  • Ads & social
0 → 1Four complex products designed from a blank canvas
~900Desktop frames shipped for a single platform
70+Mobile screens in one iOS redesign
12+White-label brands served by one design system

Services

Product design first — code and growth around it.

We lead with product and UX design, and can carry the work all the way through — to code, a website and launch.

Product & UI/UX Design

End-to-end design for web platforms and mobile apps, from discovery to engineering handoff.

  • UX research & audits
  • Information architecture & flows
  • High-fidelity UI & prototypes
  • Edge, error & empty states
Discuss a product

Design Systems

Components, tokens and patterns that keep hundreds of screens — and multiple brands — coherent.

  • Component libraries in Figma
  • Tokens, states & variants
  • White-label theming
  • Documentation for engineers
Build your system

Software Development

Fast, secure web and mobile software built on a modern stack — from MVP to scale.

  • Web apps & dashboards
  • iOS & Android apps
  • E-commerce
  • APIs & integrations
Plan a build

Also from the studio

Branding

Identities, guidelines and marketing assets with a clear character.

Websites

Fast, SEO-ready company sites — plus hosting, backups and monthly care.

Ads & social

Google, Meta and TikTok campaigns and content, with clear monthly reports.

Project

Fixed scope

A defined outcome — a website, a brand, an MVP — with a fixed price and timeline.

Partner

Embedded design team

We join your product team inside Figma, Jira or Linear and Slack, and ship with your engineers.

Retainer

Ongoing growth

Monthly website care, ads and social media with clear reporting.

Selected work

Complex products, designed from a blank canvas.

Four products for a health-tech company serving clinics, gyms and wellness centers — a web platform, an AI-ready experience and the mobile apps around them.

B2B SaaS · Web + New client REVENUE+18% Client added

01Health tech·CRM platform

A clinic CRM, built from scratch

The web platform clinics and gyms run their business on — client records, lab orders, prescriptions, billing and email campaigns — designed from zero, module by module.

Challenge

No off-the-shelf CRM understood lab panels, biomarker ranges, retest cycles or prescription logic.

Approach

Scannable tables as the backbone, a full status vocabulary, and rule builders that read like sentences.

~900desktop frames, full state coverage
11order states made legible
12+white-label brands
  • Research
  • Information architecture
  • UI design
  • Design system
  • Automation UX
Read the case study
AI · Web app SCORESYSTEMSPLANREVIEW 82 BIO AGE 33 → 30 Listening…

02Health tech·AI-guided experience

A consultation an AI can run

Fragmented metabolic data turned into a three-act guided consultation that a human coach — or an AI agent — can deliver end-to-end.

Challenge

Coaches improvised tours across many screens, so the experience couldn't be structured — or automated.

Approach

A story with a protagonist, and one interface an AI operates exactly like a human, with handover anytime.

3 actswho you are, why, what to do
16guided subsections
10open spec questions addressed
  • UX strategy
  • AI interaction design
  • Data visualization
  • Desktop & mobile
  • Components
Read the case study
iOS · Redesign LIVE · VO2 04:12 elapsed Stop test Device connected Start test

03Health tech·Mobile app

Redesigning a hardware-testing app

A “re-skin” brief that became 0-to-1 mobile design: the iOS app trainers use to run live metabolic tests in front of paying clients.

Challenge

The app runs mid-session, tethered to hardware that can fail a dozen ways — calm and clarity are the product.

Approach

A glanceable live screen where the progress ring is the countdown, and an actionable state for every failure.

70+screens designed
11flow sections
1visual system across the product family
  • Mobile UX
  • UI design
  • Error & edge states
  • Motion specs
  • Component kit
Read the case study
Mobile · UX writing SECTION 2 OF 4 Continue 6–9′minutes 33 → ~20questions

04Health tech·Onboarding flow

Removing the drop-off wall from an intake

A 33-question mobile intake restructured into an adaptive, card-based flow that feeds a personalized meal-plan engine.

Challenge

A wall of near-identical food screens drove drop-off, and clinical jargon produced unreliable answers.

Approach

Four named sections, conditional branching, neutral-by-default cards and plain-language copy.

6–9′est. completion, down from 10–14
~18–25questions per user, from 33
100%backend fields preserved
  • Flow architecture
  • Conditional logic
  • UX writing
  • UI design
  • 15-page spec
Read the case study

Illustrations are abstract recreations — client names and screens are kept confidential. Timing figures are design-stage estimates.

Process

From rough brief to shipped product.

A clear, repeatable process — so you always know what's happening, what's next and why.

  1. Research

    User, competitor and domain research to find the problem worth solving.

  2. Explore

    Mockups that make direction tangible and open the discussion early.

  3. Iterate

    Tightened with feedback from product, engineering and real users.

  4. Systemize

    Components, states and patterns that keep every screen coherent.

  5. Ship & grow

    Reviews, engineering handoff, launch — then measurement and growth.

Capabilities

Tools & expertise.

Design

  • Figma
  • Prototyping
  • Design systems
  • Motion specs
  • Accessibility

Build

  • React
  • Next.js
  • iOS & Android
  • APIs
  • E-commerce

Grow

  • Google Ads
  • Meta Ads
  • TikTok
  • SEO
  • GA4

Collaborate

  • Jira
  • Linear
  • Slack
  • AI-assisted workflows

Studio

We like building things from nothing — and turning them into products people run their business on.

0-to-1 is our specialty

CRMs, guided experiences and mobile flows, designed from a blank canvas to production.

Full cycle, no handoff gaps

Research, design, systems and delivery covered by one team — nothing lost between steps.

AI as a working partner

We explore faster and prototype earlier with AI — and design interfaces an AI agent can operate reliably.

Honest over impressive

Clear data, plain language and decisions you can trace — in the product and in our reports.

The mark

From zero to one.
Together they make Φ.

Phigraph designs digital products from a blank canvas. The capital Greek letter Φ is, quite literally, a 0 with a 1 passing through it — so the mark was never invented, only found inside the name.

The 0 is the empty canvas; the 1 is the first product that comes alive. Together they are the two digits of code — the software side of the studio. And as Φ, the mark carries the golden ratio: the harmony every good design is looking for.

01Φ
0 → 1 · blank canvas → living product · code · golden ratio

FAQ

Questions, answered.

Do you design products from scratch?

Yes. 0-to-1 work is what we do best — from a rough brief through research, flows and a component system to an engineering-ready product.

Can you join an existing product team?

Yes. As an embedded design partner we work inside your tools and rituals — Figma, Jira or Linear, Slack — alongside your product managers and engineers.

How long does a project take?

A company website typically takes 3–6 weeks. Larger products — web apps, CRMs, mobile apps — are planned in phases so you see working design early.

Do you maintain websites after launch?

Yes. Monthly plans cover updates, backups, security, performance, SEO and content changes.

How is pricing structured?

After a free intro call we send a proposal with a fixed project price or a monthly retainer — no hidden fees.

Contact

Have a project in mind?

Tell us what you're building. We reply within two business days with questions, ideas and a first estimate.

  • Free 30-minute intro call
  • Clear proposal with scope & timeline
  • NDA available on request

Or email us directly

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